RPK REBRANDING

Indonesian :
Akhirnya saya bisa mengikuti kursus di domestika yang sebenarnya sudah menjadi wish list saya semenjak saya masih sekolah (haha), disaat itu indonesia belum semaju sekarang agak sulid membeli produk digital dan harganya sangat mahal, jadinya saya baru bisa mengikutinya sekarang, dalam kelas "How to Start and Run a Creative Studio" saya ingin share salah satu kreatif proses saya disini atas proyek "re-imagine" sebuah perusahaan pemerintahan yang menurut saya logonya bisa di adjust lagi, yaitu perusahaan RPK Bulog.

English :
Finally, I can take a course on Domestika that has been on my wish list since my school days (haha). Back then, Indonesia wasn't as advanced as it is now, making it quite difficult to purchase digital products, and the prices were very high. That's why I could only enroll in it now. In the class "How to Start and Run a Creative Studio," I want to share one of my creative processes—a re-imagine project for a government-owned company whose logo, in my opinion, could be adjusted for better design. The company I chose is RPK Bulog.

Indonesian :
Dalam proses pengerjaan, saya menggunakan software dari Adobe Family—terutama Illustrator dan Photoshop. Saya melewati tahap sketsa awal dan langsung berfokus pada tiga kata kunci utama: sustain, rumah (sebagai simbol tempat kembali), dan jendela (elemen esensial yang harus hadir dalam logo ini). Dari konsep tersebut, saya mengembangkan dua variasi desain dalam format portrait dan landscape, memastikan fleksibilitas dan keterbacaan dalam berbagai aplikasi.

English :
For this project, I leveraged Adobe Family software—primarily Illustrator and Photoshop—to bring the concept to life. Rather than starting with traditional sketching, I streamlined the process by focusing directly on three core keywords: sustainability, home (as a symbol of return), and a window (an essential element that had to be incorporated into the logo). From this foundation, I developed two distinct variations in both portrait and landscape formats, ensuring adaptability and visual coherence across different applications.

A visual representation of how the logo adapts across the company’s social media platforms, ensuring brand consistency, readability, and seamless integration across various digital formats.