Creative and Efficient Project Communication
Creative slant
A course by Marcelo Tas , TV director, screenwriter, actor, and journalist
Joined October 2019
Joined October 2019
About the video: Creative slant
Overview
“In this class, we will provide a "selfie" exercise, using a method called "Empathy Map". At the end of this activity, you will take care of what influences your creative lens and will identify the singularities that make it unique and original.”
In this video lesson Marcelo Tas addresses the topic: Creative slant, which is part of the Domestika online course: Creative and Efficient Project Communication. Learn how to engage your audience on social media and use criticism as a creative tool.
Partial transcription of the video
“Creative Bias In this class we are going to do an exercise called empathy map. We will understand with this exercise your creative bias, a fundamental thing to know how to listen to your audience. So that I can transmit to you the concept of bias, before starting the empathy map exercise here, I will tell the story of the seven blind sages and the elephant. There was once a place in India where there was a king who had seven blind sages that helped him to interpret things of reality that he did not know. Every time something came, a surprise, something new, he called the guys to play that u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative and Efficient Project Communication
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Creativity, Facebook Marketing, Instagram Marketing, Social Media
Marcelo Tas
A course by Marcelo Tas
Marcelo Tristão Athayde de Souza (hence the acronym T.A.S.) was born in the city of Ituverava-SP (Brazil) and then moved to the capital, where he studied civil engineering at the Polytechnic School of the University of São Paulo. His professional career changed when he met and worked with the dramaturgy and theater director Antunes Filho, but the decisive moment was when he discovered the audiovisual universe with producer Olhar Eletrônico and Fernando Meirelles. That's when he decided to devote himself exclusively to the communication world.
He made his TV Gazeta debut with a character that marked his career: journalist Ernesto Varela. He acted in very successful children's shows on TV Cultura such as Rá-Tim-Bum, where he played Professor Tibúrcio and Castelo Rá-Tim-Bum with the character Telekid. He participated in the creation of Programa Legal, Casseta e Planeta, and Telecurso 2000, for TV Globo. He helped implement and directed, for 7 years, the CQC program in Rede Bandeirantes, a show that mixed journalism and humor. He also participated in children's series on Cartoon Network, discussion programs on GNT, and is currently in charge of the Provocações television program on TV Cultura.
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