How to Be a Freelance Filmmaker: Producing and Directing
Course final project
A course by Dana Campanello , Advertising Film Director
About the final project for: How to Be a Freelance Filmmaker: Producing and Directing
How to Be a Freelance Filmmaker: Producing and Directing
“We have reached the end of the course, thank you for participating. I hope that what you have learned will help you to navigate the audiovisual world and give you the necessary tools for your next commercial projects. For your final project you can work with the brief I gave you or propose one that you are interested in working on to explore different paths that you like. Remember that the inspiration process is very important for your proposal to be original and that you have to focus on finding the necessary images to project your idea in your presentation to the client. I highlight this because you have to understand that the person on the other side has to imagine what is in your mind and you have to find a way to make it possible so that the agency and the client want to move forward with your idea and thus get new clients and expand your reel. I invite you to participate in the forum throughout this process to clarify your doubts and share your experiences with the community. This way I can also help you with anything you may need. These are the phases your project must go through: ✹ Based on the brief you were working on, now is the time to start looking for everything that gives you ideas to materialize it. Save everything that inspires you in a folder: Videos, images, notes. Once you have everything, you will select which ones work best and see how your idea begins to take shape. If you want to work from scratch on a new one, that is also welcome and will surely help you continue. Both are valid! ✹ With these references, it's time to put together the treatment. Tell me part by part how you imagine the final result. Use the images and videos to describe the camera, the acting, the situations and everything necessary for me to imagine the piece you are proposing to me. ✹ You already have the idea and the approved project, it's time to put together your team. Create your ideal human team thinking about pre, filming and post production. ✹ Now break down all your production needs. Don't forget to detail everything that is needed in each of the areas. ✹ Create a budget that includes all areas and stages of the project. Don't forget that it is always important to consider any unforeseen events. ✹ Build your PPM with everything that needs client approval. Remember that it is important to show the location, the art of each situation and the talents. ✹ Create a picstory that illustrates each of the shots to be filmed and that serves as a guide. ✹ Now develop the technical script of your idea with what you think is necessary. It doesn't matter if it's a lot, the idea is that you do the exercise to know all the needs of the project and that the rest of the team is aligned. ✹ Finally, put together your shooting plan to shape each scene and distribute them throughout the day as needed. Remember that it is important to pay attention to the lighting we are looking for, scenes that go in the same situation, set-up times and all the details that make a shoot organized. I look forward to seeing your final project soon, thanks! ”
Partial transcription of the video
“We reach the end of the course. Thank you for having participated. I hope that what you have learned helps you navigate the audiovisual world. and give you the necessary tools to carry out your projects. For the final work, you can use the briefs that we already mentioned or you can propose a new one to explore different paths that interest you. Remember that the inspiration process is very important for your proposal to be original and that you have to focus on finding the necessary images to be able to capture your entire idea and present it to the client correctly. I highlight this becau...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Be a Freelance Filmmaker: Producing and Directing
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Category
How to become, Photography & Video -
Areas
Film, Film, Video & TV, Filmmaking, Video

Dana Campanello
A course by Dana Campanello
Dana Campanello is a prominent director of advertising cinema with a notable career in the audiovisual industry.
Dana began her career in the advertising film world as a freelancer, developing a unique style that combines artistic vision with the commercial needs of her clients. Today, she has collaborated with renowned brands such as Nike, Trivago, Adidas, and Chevrolet, creating content that stands out for its quality and creativity.
Her ability to transform ideas into visually impactful projects has led her to work with major brands and be recognized in her field. Dana is known for her exceptional ability to adapt to various types of projects, from music videos and fashion films to large-scale commercials.
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