How to Start and Run a Creative Studio
Competitors – Who else offers something similar?
A course by HUMAN , Branding and Packaging Studio
About the video: Competitors – Who else offers something similar?
Overview
“Once we have defined who will benefit from our service and its features, it is important to know who else has a similar proposal for an audience with the same characteristics. In short, who are our competitors? In this lesson we will learn how to do an analysis of our competitors to know what we are up against and what tools we need to stand out from the rest and be successful. ”
In this video lesson HUMAN addresses the topic: Competitors – Who else offers something similar?, which is part of the Domestika online course: How to Start and Run a Creative Studio. Create a business plan, define your unique identity, and learn to manage your business..
Partial transcription of the video
“In In this lesson we will look at our competition. Although we are in a very early stage of our business, It is important to make it clear to our client what will we bring to the table that you won't be able to find anywhere else. Why are we the best option? What makes us unique? And what is our area of expertise that you won't find anywhere else? Let's get started! I would like to start with this phrase. Know your competition and you will know yourself. Here I see a really tangible value in being able to define well who your competition is, what are they doing, what are they saying. And I ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Start and Run a Creative Studio
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Category
How to become, Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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