Specialization in Graphic Design and Visual Communication

Overview

“You'll see iconic brands that stand out for their design and ability to transcend time. You'll reflect on logos like Penguin, whose simplicity and functionality have endured, or historic brands like British Petroleum and Pirelli, with designs full of character and visual heritage. You'll also learn about curiosities such as the old NASA logo, an icon of the space age, and the Michelin mascot, a character that combines functional design with charisma. You'll examine unique pieces such as the AT&T ambigram, a reversible logo designed by Raymond Loewy, and the US Bicentennial commemorative mark, which captures the freshness and boldness of 1970s design. Finally, you will see how modern brands such as Hewlett-Packard dare to use minimalist proposals that synthesize identity and avant-garde. Through these examples, you will understand how logos communicate values and how they can inspire the creation of memorable visual identities.”

In this video lesson Domestika addresses the topic: Inspiration / Eric Jardí , which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In this lesson I'm not going to talk to you about characters, neither from designers nor from schools. I'm going to you to talk about brands that I would have liked to design myself. I'm going to start with Penguin, a brand that I don't know very well how to explain to you why, but I like it a lot. This is a stamp that appears on the covers, but especially on the spine of books and that works very well good. Without leaving the UK, I also really like this other brand, Beatis Petroleum. It is a brand that has now disappeared, They have greenwashed him, but the original has this essence of he...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 100% positive reviews (122)
• 9626 students
• 7 units
• 104 lessons (18h 15m)
• 52 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design