Specialization in Graphic Design and Visual Communication

Overview

“Next, we'll go over the idea of "negative" form and learn that figure and ground are equally important and need each other to work. I'll explain why negative space is critical in graphic design and how to describe and use it so you never call it "empty space" again.”

In this video lesson Domestika addresses the topic: Espacio negativo, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“There is no figure without background and there is no background without figure. Negative space is just as important as positive space. In this lesson I will explain all the details about it. Let's see what it's all about. In Eastern cultures, The harmony between the light and dark parts is a cornerstone of its aesthetics. From a deep philosophical sense, Opposites complement each other and You cannot understand light without darkness, nor fullness without noticing emptiness. One of the concepts keys to Chinese art and masterfully developed in Japan is that of the notan, which is an anglici...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 100% positive reviews (122)
• 9544 students
• 7 units
• 104 lessons (18h 15m)
• 52 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design